Post by account_disabled on Oct 21, 2023 6:56:27 GMT
AR and other technologies are changing the way customers discover, experience, and connect with health and beauty brands . Just share an image of your face, on which the application adds make up in a completely realistic way. Skin problems such as wrinkles, hyperpigmentation, texture and opacity are identified thanks to this technology always starting from the inserted image and personalized tailor-made solutions are offered. . Hyper-personalization This point is closely linked to the previous one. The continued desire for personalization and connection with brands has allowed a new form of hyper-personalization to blossom in the beauty eCommerce sector, thanks to AI technology.
According to an Epsilon survey, of respondents say they are inclined to purchase products from companies that offer personalized experiences. AI and the large amount of data available today allows brands to guarantee their differentiation, offering the possibility and added value to their customers to make informed decisions based on their preferences. Many brands have seo expater bangladesh ltd already created solutions in this direction Neutrogena already introduced a D face mask designed for each customer's skin in , starting from data extrapolated from a photograph. Another example is that offered by La Roche-Posay which has created a patch that monitors changes in the skin's PH and recommends the most suitable products.
virtual-makeup-try-on-sephora . Subscription beauty box The changeability of purchasing preferences goes very well with the formula of subscription packages. Beauty boxes, now very widespread and appreciated, satisfy the replenishment needs of their subscribers, but also offer the excitement of trying new products. According to a McKinsey study conducted on people, subscription services with the constant proposal of new products to discover are preferred by of the customers interviewed, compared to more occasional purchasing formulas. The value offered by the company must however remain the best practice that should never be lost sight.
According to an Epsilon survey, of respondents say they are inclined to purchase products from companies that offer personalized experiences. AI and the large amount of data available today allows brands to guarantee their differentiation, offering the possibility and added value to their customers to make informed decisions based on their preferences. Many brands have seo expater bangladesh ltd already created solutions in this direction Neutrogena already introduced a D face mask designed for each customer's skin in , starting from data extrapolated from a photograph. Another example is that offered by La Roche-Posay which has created a patch that monitors changes in the skin's PH and recommends the most suitable products.
virtual-makeup-try-on-sephora . Subscription beauty box The changeability of purchasing preferences goes very well with the formula of subscription packages. Beauty boxes, now very widespread and appreciated, satisfy the replenishment needs of their subscribers, but also offer the excitement of trying new products. According to a McKinsey study conducted on people, subscription services with the constant proposal of new products to discover are preferred by of the customers interviewed, compared to more occasional purchasing formulas. The value offered by the company must however remain the best practice that should never be lost sight.