Post by account_disabled on Dec 3, 2023 10:56:05 GMT
Your niche may currently be empty. For example, if you are targeting a new geographic market. Ask yourself: why are global players not yet active in this particular region? The answer could lie in political risks, an unstable economy or an uncertain market situation. Emerging countries may sometimes seem like a profitable option, but consumer habits may prove too specific. Other barriers to keep in mind include language localization fees, online/offline preferences, and limited payment and delivery solutions.
Now that you are familiar with the market situation from the companies' point of view, you can take a closer look at consumers and their needs and interests.
Step 2. Target audience analysis
Knowing the buyer persona you are referring to is one of the key Country Email List elements of any marketing strategy. You should know precisely who, where, when and how you can reach and what you need to do to maximize your results. Market Explorer and Traffic Analytics offer several reports to answer the most important questions about your target audience.
Measure the size of the market
While industry size is usually measured in dollars (or any other local currency), market size considers the number of potential customers. In the Market Overview report you find the overall traffic a specific market is getting and its growth rate in recent periods. You can use this data to calculate your budget and forecast revenue.
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Look at demographic and psychographic data about users
Even if you don't sell cosmetics or clothing, the age and gender of your customers can make a big difference in the positioning of your products in the market and in the promotional campaigns you are planning. You should precisely define the personas of your typical and ideal customer. With Market Explorer you can see an overview of the audiences of different companies and compare their characteristics.
Now that you are familiar with the market situation from the companies' point of view, you can take a closer look at consumers and their needs and interests.
Step 2. Target audience analysis
Knowing the buyer persona you are referring to is one of the key Country Email List elements of any marketing strategy. You should know precisely who, where, when and how you can reach and what you need to do to maximize your results. Market Explorer and Traffic Analytics offer several reports to answer the most important questions about your target audience.
Measure the size of the market
While industry size is usually measured in dollars (or any other local currency), market size considers the number of potential customers. In the Market Overview report you find the overall traffic a specific market is getting and its growth rate in recent periods. You can use this data to calculate your budget and forecast revenue.
img-semblog
Look at demographic and psychographic data about users
Even if you don't sell cosmetics or clothing, the age and gender of your customers can make a big difference in the positioning of your products in the market and in the promotional campaigns you are planning. You should precisely define the personas of your typical and ideal customer. With Market Explorer you can see an overview of the audiences of different companies and compare their characteristics.