Post by account_disabled on Jan 9, 2024 9:12:03 GMT
they doing with the prime real estate? What I Like: Sitelinks – Sitelinks are an easy win: They make your ad bigger and give users many more places to click. In fact they increase CTR even when users aren’t clicking the sitelines themselves, meaning you get a lift on the main headline link too. Verbs – Audi isn’t missing a call to action like LightingDirect was – in fact, the main description line as well as every single sitelink includes a verb, enticing the searcher to take action. Social Extensions – Audi has an insane number of followers on Google+, so they’re right to show that number off.
(According to Google: “On average, search ads with annotations have a 5-10% uplift in click through rate and the Google Ads Social Extension helps you show more of them.”) What I’d Change/Test: Headline – Since this is the top Whatsapp Mobile Number List result on a brand search, it probably has a super-duper high CTR, but nonetheless, I think the headline could be doing more work. All it really tells us is that this is the official site. Compare to this BMW ad that also tells us we can use the official site to build our own car. Top Ranked PPC Ad Big-Brand PPC Ad #3: Olay Branded AdWords Ad I know some of you dudes out there are thinking “What the %^&$ is BB cream?” Basically, it’s like gussied up tinted moisturizer … which is like a sheer foundation … never mind.
The point is, it’s makeup, and you can buy it. Let’s take a look at the Olay ad and the other competition in the yellow box. What I Like: Use of Symbols – Did you know that using symbols, like the registered trademark symbol, can boost your ad performance? Test this now! They’re also using that powerful exclamation point. Offers – I like the specific offers in the sitelinks, especially “Get a Free Skin Consultation,” which sounds like a great lead builder. What I’d Change/Test: Shorter Headline – The headline is too long so it gets truncated. I
(According to Google: “On average, search ads with annotations have a 5-10% uplift in click through rate and the Google Ads Social Extension helps you show more of them.”) What I’d Change/Test: Headline – Since this is the top Whatsapp Mobile Number List result on a brand search, it probably has a super-duper high CTR, but nonetheless, I think the headline could be doing more work. All it really tells us is that this is the official site. Compare to this BMW ad that also tells us we can use the official site to build our own car. Top Ranked PPC Ad Big-Brand PPC Ad #3: Olay Branded AdWords Ad I know some of you dudes out there are thinking “What the %^&$ is BB cream?” Basically, it’s like gussied up tinted moisturizer … which is like a sheer foundation … never mind.
The point is, it’s makeup, and you can buy it. Let’s take a look at the Olay ad and the other competition in the yellow box. What I Like: Use of Symbols – Did you know that using symbols, like the registered trademark symbol, can boost your ad performance? Test this now! They’re also using that powerful exclamation point. Offers – I like the specific offers in the sitelinks, especially “Get a Free Skin Consultation,” which sounds like a great lead builder. What I’d Change/Test: Shorter Headline – The headline is too long so it gets truncated. I